Brand kit

Everything you need
to draw the planet.

Vector logos traced from the master artwork, icons for every platform, the four colours and the two typefaces. Use these files as they are. Don't redraw them.

Download the kit (.zip, 3.9 MB)

Colour

Four colours, mostly two

Void and Stone do almost all the work. Slate draws rules and quiet surfaces. Orbit is the only accent; keep it for things that are live or selected.

On Void, set Orbit text at #A9BCB1 so it stays readable. Tokens: tokens.css · tokens.json

Type

A Greek serif and a working mono

Marcellus is the closest open typeface to the kit's custom serif: flared strokes cut like inscriptions. Set it in capitals with open tracking. IBM Plex Mono handles everything people read closely, such as labels, numbers, addresses and body copy.

Aa

Marcellus

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Headlines, names of moons · caps · +1.5% tracking

Aa

IBM Plex Mono

abcdefghijklmnopqrstuvwxyz
0x4f2a · αβγδ · 0123456789

Body 14/24 · labels 10.5 caps +18% tracking

Elements

Four marks, four meanings

Line work at a 1.5 stroke. They take currentColor, so they work on either ground.

Rules

Space, size and what not to do

Wordmark with clearspace guides
Clearspace: the height of the wordmark on every side. Nothing enters the dashed box.
120 px
24 px
Minimum size: 120 px wide for the wordmark, 24 px for the icon.

Social

Ready-made images

Link preview image
Link preview · 1200×630PNG
X header image
X header · 1500×500PNG
LinkedIn banner image
LinkedIn banner · 1584×396PNG
Profile avatar
Avatar · 800×800, safe for circle cropsPNG